ARMOURON
Armouron is a multi award-winning toy product conceived and developed by the Cod Steaks team. The interchangeable armour-style kit was designed to encourage children to engage in active outdoor role-play. Japanese toymaker Bandai, behind such hits as Ben 10 and Power Rangers were licensed to produce the full toy-line The toy ranked alongside established competition including Harry Potter and Star Wars to win best role play toy of the year at London’s Toy Fair 2010.
The product won the equivalent award in France and was listed as one of the top three role play toys in the Best Toy Guide 2010. As well as promoting active role play, the suits encourage individual customisation with a series of exciting interchangeable parts.