Harry Potter NYC
The Harry Potter flagship New York store is an immersive three-storey retail experience boasting the world’s largest collection of Harry Potter and Fantastic Beasts products, the store includes interactive elements, photo opportunities, authentic props from the films and fifteen immersive themed areas. Cod Steaks were thrilled to be the Theming, Modelmaking and Propmaking company behind this landmark project which was constructed and completed through the lockdown periods of 2020 and 2021.
One of the key challenges of the project was to ensure that the design of the store would be true to the spirit of the Harry Potter franchise, while also being a unique and immersive experience for visitors. The team at Cod Steaks worked closely with Warner Brothers and design company Household to develop solutions that would exceed expectations and bring the world of Harry Potter to life in a new and exciting way.
The very first House of MinaLima in the USA.
MinaLima displays and sells graphic art and merchandise from the Harry Potter and Fantastic Beasts films, all designed by Miraphora Mina and Eduardo Lima, known as graphic design duo MinaLima. From issues of the Daily Prophet written and designed by the duo, to the Marauder’s Map and the Hogwarts acceptance letter each hand-written by Miraphora Mina, MinaLima helped create the magical look and feel of the Harry Potter and Fantastic Beasts films with their talents in telling story through design.
Cod Steaks were proud to work with Mira and Eduardo to deliver their store in New York. It was an enormous privilege and their attention to detail and design understanding is just a wonderful talent to work amongst.