Hamleys Toy Parade Floats

The Hamleys Toy Parade is a festive annual event which takes place on London's Regent Street, passing infront of Hamleys' flagship store, drawing huge crowds each year.

Assisting Paragon Creative, we created two very different dioramas - one to carry Sonic the Hedgehog and friends, the other laden with oversized Christmas presents including a train, rocking horse and 3.5m jack-in-the-box incorporating the Hamleys mascot. Built to be completely weatherproof, the floats had no problem with the bad weather on the day of the parade.

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