Star Wars product launch

Not so long ago in a toy store not that far away…

The arrival of a full scale Vulture Droid at Hamleys in London, marked the start of the promotion of Star Wars Episode I: The Phantom Menace merchandise.

Measuring four metres high, the impressively detailed model towered over shoppers. To add to the authenticity the surrounding point of sale installations and shop interior were suitably ‘damaged’ to give the effect of a recent landing and battle.

We were selected to design, fabricate and install the Vulture Droid due to our wealth of experience when dealing with retail environments.

The success of the project highlights Cod Steaks sensitivity when handling client intellectual property and illustrates how our love of detail lifts every project, whilst fulfilling our inner drive for perfection.

 

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